ENTREPRENEURSHIP & MARKETING BOOKS
FEATURED SELF-COUNSEL BOOKS
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Micro Enterprise Marketing curates books and media that are deemed to add value to our readers' interest.
Browse the featured list that follows and see if you could find something that could help guide your journey in marketing and promoting your micro enterprise. The book titles below include:
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Mastering Your Product
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Marketing in the New Media
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Pricing Strategies for Small Business
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Low-Budget Online Marketing
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Managing Off-Site Staff
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Winning Proposals
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Publishing & Marketing in the Digital Age
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Take Your Invention to Market
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The Secrets of Advertising to Gen Y Consumers
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About the Publisher:
Self-Counsel Press is the premier source for self-help law books and books for small business. Their 'books, e- books, and form kits are designed to help you help yourself.' For more info, visit Self-Counsel Press.
MicroEnterpriseMarketing.com
Disclosure: We are pleased to recommend select publishers and third-party providers that we believe would add value to our website users' experience; and serve only as an affiliated partner to third-party websites to fulfill this objective. We disclaim ownership and responsibility of these third-party websites. We thank website users for using our website; and our selected partner sites for the service, products and solutions they provide; and that may also result to a share of revenue or commission (when you purchase a product or subscription through these links) in support of our work and content publishing endeavours.
Self-Counsel Press is the premier source for self-help law books and books for small business. Their 'books, e- books, and form kits are designed to help you help yourself.' For more info, visit Self-Counsel Press.
MicroEnterpriseMarketing.com
Disclosure: We are pleased to recommend select publishers and third-party providers that we believe would add value to our website users' experience; and serve only as an affiliated partner to third-party websites to fulfill this objective. We disclaim ownership and responsibility of these third-party websites. We thank website users for using our website; and our selected partner sites for the service, products and solutions they provide; and that may also result to a share of revenue or commission (when you purchase a product or subscription through these links) in support of our work and content publishing endeavours.
Entrepreneurial Marketing
Online Course
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Online Course in Entrepreneurial Marketing
To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. |
With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts. |
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Unit 1
The Customer as the Driver - Marketing Decisions Framework - Positioning Your Product or Service - Marketing Strategies and Goals |
Unit 2
Communicating Value to Customers - Key Selling Messages - Creating Emotional Connections - Personal Selling - Networking: Your 30-Second Introduction |
Unit 3
Creating a Strong Brand - Managing the Marketing Mix - Marketing on a Shoestring Budget - Your Marketing Calendar - Implementing Your Plan |
Unit 4
Building Customer Relationships - Tools to Meet Your Strategic Goals - Online Opportunities and Social Media Checklist - Generating Buzz: Word-of-Mouth Marketing - Measuring Effectiveness |